INNOVATION

Security continued to top the list of most important technology initiatives, the #1 focus since 2015. Other top initiatives include BI/big data, cloud, and artificial intelligence (AI).

Market leaders indicate that they will focus their technology innovation efforts on creating new products and services, engaging customers in new ways, creating new business models, and making processes more efficient. Engaging customers in new ways is up significantly on the list from last year, indicating companies and putting more emphasis on maintaining the existing client base.